Marketing Strategist for Middle East Asset Management

1 month ago

Riyadh, Ar Riyāḑ, Saudi Arabia Franklin Templeton Full time

At Franklin Templeton, we are driving innovation in the financial industry by developing cutting-edge solutions to help our clients achieve their investment goals. Our diverse and dynamic firm spans asset management, wealth management, and fintech, offering various ways to assist investors in making progress toward their objectives. Our global teams bring expertise that is both broad and unique. From our inclusive and flexible culture to our global and diverse business, we provide opportunities to help you reach your full potential while helping our clients reach theirs.

We are seeking a highly skilled Marketing Strategist for Middle East Asset Management based in Riyadh. This position will be part of the CEEMEA Marketing team and work closely with the Head of CEEMEA Marketing and other team members to partner with local and regional stakeholders to:

  • Develop and execute a comprehensive marketing strategy to support the growth of our newly launched office in Saudi Arabia.
  • Leverage new opportunities in the Middle East asset management industry while providing support to our existing business in the region.

The position will report to the Head of CEEMEA Marketing and be a dedicated member of the CEEMEA Marketing team. This individual will also need to collaborate effectively with regional Sales teams, Creative Services, Creative Studio, the Digital Programs team, other regional marketing teams including the Campaigns and Social teams, Compliance, and others on firm and country-specific efforts as necessary. The key to success in this position will be an ability to build strong relationships with colleagues, think creatively and strategically, navigate complex business situations, act quickly to take advantage of emerging business opportunities, and refocus quickly as business needs evolve.

Key Responsibilities:
  1. Brand Development: Support the development and execution of an overall brand and promotional strategy to support business goals and priorities for the Middle East region with a primary focus on the Saudi Arabia market.
  2. Campaigns: Work with internal teams and external partners to develop and implement marketing campaigns and programs based on client and market insights aligned with regional objectives and priorities.
  3. Events: Help develop, execute, and manage local events, roadshows, and sponsorships in collaboration with local and regional stakeholders and other team members.
  4. Collaterals: Create, deploy, and maintain global and regional marketing content and collaterals (including English and Arabic) for Saudi Arabia and other regional markets while securing all necessary approvals, including Product, Legal, Compliance, Sales, and others as required.
  5. Analytics: Build, track, and improve marketing KPIs that measure the success of our campaigns and activities, helping produce regular reporting in partnership with other team members.
  6. Operations: Collaborate with other team members on all marketing operations such as vendor management, invoicing, websites, email marketing, and other projects as necessary.
Qualifications and Skills:
  • A Bachelor's degree in mass communication or marketing (preferably a Master's degree).
  • 7-10 years of experience in a marketing role, preferably in asset management or financial services.
  • Seniority of the job title would depend on years of relevant experience.
  • Demonstrated success in developing and executing integrated marketing campaigns.
  • Knowledge of regulatory and industry rules, guidelines, and standards.
  • Strong understanding of the asset management ecosystem within the Middle East, particularly in Saudi Arabia and UAE.
  • Fluency in English and Arabic is critical for this position.
Salary Range:

The estimated salary for this position is between $80,000 and $120,000 per year, depending on qualifications and experience.

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