Digital Marketing Strategist for Gaming Apps
2 weeks ago
We are hiring a talented Performance Marketing Executive to join our dynamic team at Caliberly in Riyadh, KSA. As a key player in promoting gaming apps, you will leverage your expertise in managing advertising campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok.
Key Responsibilities:
- Develop, execute, and optimize paid advertising campaigns on Google Ads, Meta (Facebook/Instagram Ads), and TikTok Ads to boost app downloads and user engagement.
- Conduct market research to identify trends, target audiences, and strategies to enhance ROI and achieve business objectives.
- Analyze campaign performance metrics, generate reports, and provide insights to improve ad performance and budget utilization.
- Collaborate with the creative team to design engaging ad creatives, including video content and display ads.
- Stay updated on the latest digital marketing trends, algorithms, and tools to ensure cutting-edge strategies.
- Effectively manage and optimize campaign budgets to maximize impact and reach.
- Work closely with clients and internal teams to align marketing strategies with overall business objectives.
Requirements:
- You must be a Saudi national with a proven track record of managing Google Ads, Meta (Facebook/Instagram), and TikTok ads.
- You should have minimum 2-3 years of experience in digital marketing, specifically with gaming apps.
- You must possess strong understanding of PPC campaigns, app marketing, and user acquisition strategies.
- Experience with analytics tools (e.g., Google Analytics, Facebook Ads Manager, TikTok Analytics) is essential to measure and report on campaign performance.
- You should have excellent communication skills and the ability to work collaboratively with teams.
- Creative thinking and a passion for gaming and digital marketing are highly desirable.
Preferred Qualifications:
- Certifications in Google Ads, Meta Blueprint, or TikTok Ads are a plus.
- Experience working within a digital agency environment would be beneficial.
The ideal candidate will receive a competitive salary of $60,000 - $80,000 per annum, commensurate with experience, and enjoy a range of benefits, including opportunities for growth and development within a dynamic team.
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