Channel Activation Specialist

2 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia The Coca-Cola Bottling Company of Saudi Arabia Full time
Job Summary

The Coca-Cola Bottling Company of Saudi Arabia is seeking a skilled Channel Activation Specialist to drive trade marketing efforts in the assigned region. This role will be responsible for developing and executing trade activations, in-store visibility initiatives, and category management plans.

Key Objectives:

  1. Trade Activation: Develop and execute trade activations to enhance brand presence and sales growth in the region.
  2. Retail Execution: Ensure effective implementation of trade marketing programs and promotional campaigns.
  3. Category Management: Optimize product placement and consumer engagement through effective category management.
  4. Collaboration: Collaborate with marketing, sales, supply chain, and distributors to ensure smooth execution of trade initiatives.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum 5 years of experience in trade marketing, sales, or merchandising within an FMCG environment.


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