Omni-Channel Marketing Specialist

3 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Mackenzie Jones Middle East Full time

At Mackenzie Jones Middle East, we connect extraordinary talent with brilliant companies and outstanding brands globally.

About the Role

We are seeking a dynamic and results-driven marketing professional to join our client's team in Riyadh. Our client is a brilliant F&B start-up born in The Kingdom, synonymous with quality, innovation, and customer satisfaction.

As an Omni-Channel Marketing Manager, you will be responsible for developing and executing omni-channel marketing strategies to drive brand awareness, customer engagement, and sales growth across digital and offline platforms.

You will contribute to integrated marketing campaigns that span social media, email, web, and performance advertising. Analyze customer insights and market trends to create targeted marketing plans that resonate with our diverse audience in Riyadh and beyond.

Collaborate with cross-functional teams, including digital, creative, and sales, to ensure alignment and execution of marketing initiatives. Manage and optimize marketing budgets for maximum ROI and efficient allocation of resources across channels.

Track, measure, and report on the performance of all marketing campaigns, providing actionable insights and recommendations for future initiatives. Work closely with the product and sales teams to align marketing efforts with business objectives and customer needs.

Requirements

We require a strong understanding of digital marketing channels, including social media, email, SEO, SEM, and content marketing. Proficient in using marketing automation tools, analytics platforms, and CRM systems.

Creative thinker with the ability to develop innovative campaigns that engage and convert customers. Excellent communication and project management skills, with the ability to work in a fast-paced environment and meet deadlines.

Strong knowledge of the local market in Riyadh and the broader GCC is essential.



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