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Customer Relationship Manager
2 months ago
About the Role
The Customer Relationship Manager will spearhead the development and implementation of a comprehensive customer relationship management system and loyalty program strategy for a leading hospitality company. This role is crucial in establishing robust customer relationships and enhancing customer retention through innovative loyalty schemes.
Key Responsibilities
- Implement a customer relationship management system for personalized customer interaction activities, including targeted promotions and attention-grabbing initiatives.
- Maintain clean and categorized databases, grouping customer segments for effective marketing and sales efforts.
- Manage various campaigns, including email campaign management, to engage customers and drive loyalty.
- Analyze data and provide reports to management for informed decision-making.
Requirements
- Bachelor's degree in business administration, marketing, information systems, or a related field; a master's degree or relevant certifications are preferred.
- Minimum of 4-5 years of experience in data analytics, CRM, and loyalty program management, with hospitality experience being a plus.
- Familiarity with CRM software and database management.
- Demonstrated success in CRM system management and loyalty program development.
- Proficiency in managing and customizing customer data platforms (CDPs) and CRM software to align with business needs.
- Expertise in designing and executing loyalty programs that enhance customer retention and engagement.
- Skill in leveraging data to design and implement targeted marketing strategies and promotions.
About Michael Page
Michael Page is a leading recruitment agency that specializes in placing top talent in various industries, including hospitality. We are committed to helping our clients find the best candidates for their roles and providing exceptional service to our candidates.