Digital Marketing Strategist for Business Growth

1 day ago

Riyadh, Ar Riyāḑ, Saudi Arabia Corporate Research and Investigations Limited Full time
Job Description:

Corporate Research and Investigations Limited (CRI Group) is a renowned global leader in corporate research and investigations. We are seeking an exceptional Digital Marketing Strategist to join our team in Riyadh, Saudi Arabia.

The ideal candidate will be responsible for driving the company's digital marketing efforts across multiple platforms, focusing on lead generation, brand positioning, and online reputation management. You will develop and execute highly effective digital marketing strategies tailored to CRI Group's regional business requirements and niche target audiences.

Main Responsibilities:
1. Develop and implement a comprehensive digital marketing strategy aligned with CRI Group's overall business objectives, focusing on driving lead generation, brand awareness, and customer engagement.
2. Conduct in-depth research on industry trends, target audiences, and competitors to refine marketing approaches, leveraging local market insights specific to Saudi Arabia and the Middle East.
3. Create high-quality, targeted content such as blogs, white papers, and case studies to enhance the online visibility of CRI Group's specialised services, including EmploySmartTM Background Screening Services and 3PRMTM Third-Party Risk Management Program.
4. Manage and optimise digital content strategies, including SEO, SEM, content marketing, and social media, using tools like Google Search Console, Moz, Ahrefs, and SEMrush.

Campaign Planning & Execution:
1. Work closely with CRI Group's global and regional teams to develop marketing collateral, support sales initiatives, and deliver consistent and effective campaigns tailored to the Saudi Arabian market.
2. Coordinate with regional sales and operations teams to align marketing strategies with business goals, focusing on generating leads that convert into tangible business opportunities.
3. Plan and execute digital marketing campaigns across multiple channels, including social media, email marketing, content marketing, and paid advertising, leveraging platforms like LinkedIn Ads, Twitter Ads, and other relevant platforms.
4. Monitor and measure the effectiveness of digital campaigns using tools like Google Analytics, social media analytics, and SEO tools, ensuring data-driven insights inform campaign optimisation.

Skills & Qualifications:
To succeed in this role, you will require:
1. A Bachelor's degree in marketing or related field (Master's degree preferred).
2. 3-5 years of experience in digital marketing, preferably in B2B industries.
3. Expertise using digital marketing tools, including Google Ads, SEO tools (Moz, Ahrefs), Google Analytics, and social media platforms.
4. Strong understanding of content marketing, SEO, SEM, and lead generation strategies, with demonstrable experience in developing and executing successful paid campaigns (PPC, display, social).
5. Proficiency in managing cross-channel marketing initiatives and experience with multi-region campaigns, with excellent analytical skills and ability to translate data insights into actionable strategies.

Salary: Competitive salary based on experience, offering a dynamic and collaborative work environment with opportunities for career growth and advancement within CRI Group.

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