Chief Marketing Officer for Events

6 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Foreground LLC Full time
About Foreground LLC

We are a marketing communication group with extensive regional and local expertise in all aspects of Marketing Communications, Public Relations, Event Management, Social Media, and Public Speaking.

This is an exceptional opportunity to spearhead the marketing initiatives for our Events Management business as a Chief Marketing Officer for Events.

Main Responsibilities

As a key member of our team, you will play a vital role in creating, executing, and optimizing marketing strategies that drive the success of our company events and brand presence.

Key Responsibilities:
  • Marketing Strategy Development:
    • Design and implement comprehensive marketing campaigns to promote our company events, services, and brand initiatives. Collaborate with our Creative and Business Development teams to craft marketing plans with clear objectives, target audiences, key messages, and promotional tactics.
    • Ensure distinctive positioning for our company and its events, closely reflecting our vision and mission. Work with our Events Director and Creative Manager to achieve cohesive brand alignment with Saudi Vision 2030.
    • Conduct ongoing industry research to stay updated on trends, competitor activities, and audience preferences, using insights to fine-tune strategies and support Business Development and Project Management teams.
  • Digital Marketing & Online Presence:
    • Manage social media channels by creating, scheduling, and posting engaging content that aligns with campaign objectives and event schedules. Ensure a consistent, engaging content flow across platforms (Instagram, Facebook, LinkedIn) and analyze performance for continuous improvement.
    • Develop content strategies including blog posts, press releases, and case studies that resonate with our company brand voice, working with the Creative Team to ensure high-quality content production.
  • Event Promotion & Activation:
    • Execute event-specific marketing strategies, including teaser campaigns, countdowns, and time lapses to build excitement and anticipation.
    • Manage on-site engagement through live social media coverage, influencer collaborations, attendee engagement, and PR stunts to enhance real-time interaction.
    • Lead post-event marketing initiatives, including video recaps, client testimonials, and media outreach to amplify the impact of events beyond the venue.
  • Data Analysis & Performance Tracking:
    • Utilize tools like Google Analytics, CRM systems, and social media insights to track the performance of marketing campaigns. Assess metrics such as ROI, conversion rates, and engagement to measure campaign effectiveness.
    • Prepare detailed performance reports for the Managing Director and relevant teams, offering actionable insights to guide future marketing strategies.
  • Branding & Corporate Identity
    • Ensure all marketing materials (print, digital, and event-specific) adhere to our company branding standards. Work closely with the Creative Manager to enforce consistency across all touchpoints.
    • Oversee the development of event-specific branding assets, including logos, signage, and promotional materials, ensuring cohesive use across digital, print, and on-site platforms.
    Requirements

To succeed in this role, you will need:

  • A minimum of 5-10 years of experience in marketing for the events industry.
  • Expertise in Strategy Development, digital marketing, social media management, and Campaign Management.
  • Excellent analytical skills with a track record of measuring and optimizing marketing performance.
  • Mastery of Arabic and fluency in English.
  • The ability to lead and motivate a marketing team.
Salary Range

$60,000 - $80,000 per year

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