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Commercial Enablement Lead

1 week ago

Riyadh, Ar Riyāḑ, Saudi Arabia CARE Full time

About Us

We are CARE, a leading provider of innovative payment solutions. Our mission is to empower businesses to innovate and thrive in the payments landscape. We enable seamless connectivity with users' bank accounts, facilitating real-time payments and account retrieval. Leading companies rely on us to deliver exceptional user experiences.

Job Overview

We seek an experienced Product Marketing Manager to drive our go-to-market (GTM) strategy and sales enablement initiatives. The successful candidate will be responsible for developing and executing GTM strategies, creating key marketing collateral, working closely with the commercial team, identifying key use cases, owning and updating PMM collateral, collaborating with the product team, conducting market research, and ensuring cross-functional alignment.

Main Responsibilities

  1. GTM Strategy Development: Collaborate with cross-functional teams to design and execute GTM strategies for our product lines, generating impactful marketing content such as sales decks, one-pagers, and product demos.
  2. Sales Enablement Program Development: Work closely with the commercial team to craft customized materials, including training documentation and pitch decks, to facilitate sales success.
  3. Use Case Identification & Value Proposition Mapping: Identify and chart key use cases and value propositions across various industries, ensuring commercial teams possess current knowledge of our target prospects.
  4. PMM Content Management: Oversee and update PMM content to maintain its relevance, incorporating client feedback and insights from commercial teams.
  5. Product Team Liaison: Partner with the product team on validation, research, and testing for new products and features.
  6. Market Research & Competitive Analysis: Conduct market research, customer interviews, and competitor analysis to inform product and marketing strategies.
  7. Cross-Functional Team Alignment: Ensure alignment of product messaging and positioning with sales, product, and customer success teams.