Loyalty Marketing Director
2 days ago
This role requires a highly experienced Loyalty Marketing Director to drive the development and execution of a robust Loyalty Strategy for our clients.
Key Responsibilities:- Develop and execute a comprehensive loyalty strategy, ensuring alignment with business objectives.
- Manage complex loyalty projects, including pan-bank loyalty initiatives, from conception to execution.
- Design and maintain a tracker to monitor all initiatives, campaigns, and key performance indicators (KPIs).
- Collaborate with internal and external technical and operational teams to ensure seamless execution of campaigns and issue resolution.
Requirements:
- Minimum 12 years of experience in planning and executing loyalty strategies within a retail bank.
- Strong project management expertise, with a proven ability to lead and deliver complex loyalty projects.
- In-depth understanding of loyalty program design, implementation, and optimization.
- Hands-on experience with loyalty platforms, tools, and emerging technologies.
- Strong financial acumen, including expertise in P&L analysis and revenue forecasting.
- Proven ability to drive revenue growth while managing costs within loyalty portfolios.
- Customer-centric mindset with a deep understanding of customer behavior, segmentation, and engagement.
- Strong analytical skills with the ability to leverage customer insights and performance metrics for decision-making.
- Excellent communication and stakeholder management skills, with experience in cross-functional collaboration.
- Demonstrated ability to adapt to changing business priorities and market dynamics.
- A track record of innovation in loyalty program design and customer engagement.
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