Digital Marketing Automation Specialist

1 day ago

Riyadh, Ar Riyāḑ, Saudi Arabia robusta Full time
About Robusta Technology Group

Robusta Technology Group (RTG) is a pioneering force in digital transformation, providing a comprehensive tech ecosystem. RTG collaborates with local and international partners to create digital customer experiences, establish remote engineering hubs, and build ventures across various industries and domains. As a catalyst for impact and growth, RTG hosts events, spaces, and content focused on creating a lasting impact and driving growth across different interactions.

Octopus is proud to be part of the Robusta Technology Group (RTG), a leading tech consultancy group. With a decade of experience and a successful track record of delivering over 300 projects across Europe, the Middle East, and North America, RTG has established itself as a preferred employer in the Egyptian market. Octopus and Robusta are building a bridge between Europe and Africa, creating tailored hub solutions to connect companies with top talent across the globe.

Job Overview

We are seeking a skilled Marketing Automation Specialist to oversee and optimize our marketing automation platform and activities. The ideal candidate will have a strong background in utilizing tools like Lemnisk, Webengage, and Clevertab, and a proven track record in driving cross-selling, upselling, activations, renewals, and customer acquisition.

Key Responsibilities
  • Platform Management:
    • Manage and optimize our marketing automation platform (e.g., Lemnisk, Webengage, Clevertab) to ensure optimal performance and alignment with business goals.
    • Develop and implement automation workflows to streamline marketing processes and improve efficiency.
    • Integrate marketing automation platform with CRM and other relevant systems to ensure data consistency and accessibility.
  • Campaign Execution:
    • Develop and execute targeted marketing campaigns across various channels (email, SMS, push notifications) to drive cross-selling, upselling, activations, renewals, and customer acquisition.
    • Analyze campaign performance metrics and make data-driven adjustments to optimize results.
    • Create and maintain an efficient campaign calendar to ensure timely execution and alignment with marketing objectives.
  • Customer Segmentation:
    • Develop and implement customer segmentation strategies based on behavior, demographics, and other relevant criteria.
    • Create personalized customer journeys and messaging based on segmentation to enhance customer engagement.
  • Data Analysis and Reporting:
    • Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing automation campaigns.
    • Generate comprehensive reports on campaign performance and provide actionable insights to improve future campaigns.
    • Identify opportunities for optimization and improvement based on data analysis.
  • Team Collaboration:
    • Collaborate with cross-functional teams (sales, customer success, product) to align marketing automation efforts with overall business objectives.
    • Provide training and support to team members on the effective use of the marketing automation platform.
Requirements

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 2 years of experience in marketing automation and digital marketing.
  • Proven experience in using marketing automation tools like Lemnisk, Webengage, or Clevertab, Salesforce, Oracle.
  • Strong analytical skills and ability to interpret data to drive decision-making.
  • Experience in cross-selling, upselling, activations, renewals, and customer acquisition.
  • Excellent project management and organizational skills.
  • Strong attention to detail and ability to meet deadlines.

Preferred Qualifications:

  • Experience with A/B testing and optimization.
  • Knowledge of CRM systems and data management.
  • Experience in e-commerce or subscription-based businesses.
Why Work with Us?
  • Enjoy comprehensive Social/Medical Insurance.
  • Compensation tied with a foreign currency.
  • Exposure to different industries and cultures.
  • Collaborate with industry-leading tech talents.
  • Relocation to Saudi Arabia.

Join a supportive, forward-thinking environment and thrive in your career.

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