Strategic Marketing Manager

2 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Innovo Group Full time

The Strategic Marketing Manager will play a key role in driving business growth and customer engagement through the development and execution of comprehensive marketing strategies. This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work collaboratively with cross-functional teams.

Key Responsibilities
  • Develop and execute multi-channel marketing campaigns to generate leads and drive brand visibility.
  • Conduct market research to identify target audiences, market trends, and competitor activities.
  • Define brand positioning, messaging, and unique selling propositions (USPs) for projects.
  • Align marketing strategies with sales objectives to maximize lead conversion and ROI.
  • Plan and manage digital marketing channels, including social media, email marketing, and search engine optimization.
  • Ensure campaigns are executed on time and within budget while delivering measurable results.
Qualifications
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience: Minimum 5+ years in marketing, preferably in off-plan residential real estate.
  • Strong expertise in digital marketing, CRM platforms, lead generation, and campaign optimization.
  • Proficiency in Google Ads, Facebook Ads, LinkedIn Ads, Instagram, YouTube, SEO, SEM, and content marketing.
  • Ability to manage budgets effectively and optimize cost-per-lead (CPL) and return on investment (ROI).


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