Regional Sales Manager

4 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia alfanar Group Full time

Requisition ID: 15769

City: DASA Manag.

Group overview:

Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries.

alfanar is involved in:

  • Electrical, Electromechanical and Civil Engineering Construction
  • Manufacturing and Marketing Electrical Construction Products
  • Allied Engineering Services

Our Main Divisions:

  • alfanar electric
  • alfanar Construction
  • alfanar Building Systems

alfanar electric

alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.

alfanar electric operates industries in:

  • Riyadh and Jubail, Saudi Arabia
  • Dubai, UAE
  • London, UK

alfanar has a development and engineering center in Chennai, India.

Industrial Complex, Riyadh

The center of alfanar's industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.

Spread across 700,000 square meters, the Complex houses alfanar's facilities.

The Complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job Purpose:

To drive sales growth and achieve revenue targets in KSA and GCC, while overseeing non-sales operations in KSA to ensure efficiency, compliance, and alignment with company objectives.

Key Accountability Areas:

Sales Leadership:

  • Develop and execute strategic sales plans to achieve regional revenue targets in KSA and GCC.
  • Identify and pursue new business opportunities, partnerships, and market expansion initiatives.
  • Build and maintain strong relationships with key clients, partners, and stakeholders across the region.
  • Monitor market trends, competitor activities, and customer needs to refine sales strategies.

Team Management:

  • Lead, mentor, and motivate the regional sales team to achieve individual and collective goals.
  • Set clear performance objectives, conduct regular evaluations, and provide constructive feedback.
  • Foster a culture of collaboration, accountability, and excellence within the sales organization.

Operational Oversight:

  • Oversee non-sales functions within KSA, including coordination with support teams to ensure operational efficiency.
  • Work closely with cross-functional departments (e.g., logistics, customer service, and finance) to address regional challenges and opportunities.
  • Ensure compliance with local regulations and company policies in non-sales activities.

Reporting and Analysis:

  • Prepare and present detailed sales forecasts, performance reports, and market analysis to senior management.
  • Use data-driven insights to refine sales strategies and decision-making processes.

Regional Representation:

  • Act as the company's representative for business activities, events, and forums in KSA and GCC.
  • Promote the company's brand, products, and services effectively in the region.

Role Accountability:

HR Proficiency:

  • Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
  • Ability to recognize low performers and guide them to improve or release them.
  • Ability to treat subordinates equally without any discrimination.
  • Assessment criteria of subordinates is performance that leads to planned results.
  • Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.

Responsibility:

  • Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
  • Able to anticipate problems and make the necessary proactive steps to prevent them.
  • Ability to take necessary and proper timely decisions.

Delivery:

  • Deliver the required results in timely manner with required quality and cost.
  • Making a Tangible Difference:
  • Must make a tangible difference to his area of operation and exceed business expectations.

Business Planning and Performance:

  • Able to transform the corporate goals into business plans.
  • Able to Plan, follow-up and execute those plans, whether they are annual or development plans.
  • Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
  • Provide periodic work progress reports.
  • Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.

Organizational Development:

  • Develop the organizational structure according to the current requirements taking into consideration future and development plans.
  • Ensure availability of job descriptions for all job roles and deployment.

Business Process Improvements:

  • Develop, coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.
  • Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
  • Promote the automated systems and using them fully, to spread its culture.

Quality:

  • Quality is considered as alfanar's prime competitive advantage as such, managers are expected to act accordingly.

Adaptation:

  • Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, Safety and Environment:

  • Ensure a safe, secure, and legal work environment as per the standard regulations.

Academic Qualification:

Bachelor Degree in Electrical Engineering or Business Management

Work Experience:

6 to 10 Years

Technical / Functional Competencies:

  • Marketing and Sales Strategies
  • Sales Forecasting
  • Customer Relationship Management
  • Market Research
  • Change Management
  • Sales Planning
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