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Consumer Insights Manager

4 weeks ago

Riyadh, Saudi Arabia PepsiCo Full time

Responsibilities: PepsiCo’s strength is its people. Winning together is all about respect for one another’s unusual traits, backgrounds, perspectives and experiences. Our teams reflect the diversity of our customers and our communities, breaking down barriers and winning awards.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. As a global food and beverage company with brands that stand for quality and are respected household names such as Quaker Oats, Tropicana, Gatorade, Lay’s and Pepsi-Cola, we are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.

Are you ready to explore PepsiCo Saudi Snacks Food Limited and be part of this iconic multinational? Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?

Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees. A possibility, our employment brand, reinforces our dedication to our people; enabling them to reach new heights in their careers and becoming truly world-class talents. PepsiCo is universally recognized as one of the best companies in the world for leadership development.

**Job Purpose**:

- Identify long-term growth opportunities for the BU, liaising with other Category Insights Leads to ensure a “common currency” approach and consumer frameworks for the identification &prioritization of opportunities.
- Focus on influencing the creation of winning execution strategies: Responsible for Granular BU Business Intelligence / Analytics, Local Trends & Environment, Marketing / Media ROI, Revenue Management Insights, Lift & Shift Innovation, Local Brand Strategy, BU AOP Development, Customer / Partner Engagement
- Partner will global and other sectors’ insights capability leaders to continue developing functional capability in own market.

**Key Accountabilities**:
**External/Human Centric POV**
- Influence BU management by actively and persuasively representing consumer and marketplace dynamics to inform long-term business strategies and short-term tactics.

**Business Strategy**
- Define and lead Long term (PSP) and short-term growth agenda(AOP) that drives business growth ahead of the competition.
- Partner with BU Marketing lead, Category team, and Sector Insights Leader in writing out the strategic charters for the brands
- Lead Business performance drivers understanding (MMM) to maximize the impact of marketing investment.

**Brand Growth Execution**
- Lead validation of existing (globally and in the sector) innovation and activation pipelines for global brands for efficient adaptation in the BU.
- Partner with BU marketing teams in developing innovation, commercial, and brand-building insights to drive business and category strategies for local brands.
- Guide brand and marketing teams in developing the right mixes (product/packaging/ pricing/ communication / GTM plans).
- Lead ongoing Business Intelligence towards defining key opportunities and risks to AOP goals.

**Insights functional agenda**
- Implement digitalization of insights tools (Ada) to drive productivity and refocus resources on value-add activities.
- Partner with Marketing to deploy and sustain Grow Brands that Move People program.
- Liaise with other Sectors and Global Insights leaders to maximize synergies, enable best practice sharing, cascading functional transformation agenda, and actively contribute to Distributed Network Model

**People Management**
- Build a strong team of insights professionals - indispensable Business partners, valued and invited to the decision table.
- Build and manage long-term partnerships with best-in-class external vendors who provide superior quality of deliverables, know well our business and address specific needs.

**#LI-MENA**

Qualifications:
**Key Skills/Experience Required**:

- Bachelor's Degree in Management, Engineering, Psychology, Sociology (i.e. Operations Research)
- Fluent in both Arabic and English
- 10 - 15 years of experience in market research
- Familiar with key research tools and programs: retail measurement services, household panel data, equity measures
- Able to incorporate analysis from several data sources to inform business decisions
- Strong presentation skills
- Analytical thinking skills, collaborator, team worker
- Experience in FMCG is an advantage