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Insights Manager

2 months ago

Jeddah, Saudi Arabia Abbott Laboratories Full time

**Consumer And Brand Insights Manager**

**JOB RESPONSIBILITIES INCLUDE**:

- Deliver Consumer & Shopper Understanding and provide actionable recommendations to drive brand growth
- Oversee all aspect of consumer & shopper research
- Lead vendor relationships
- Mine trends and historic behavior data that will help define the targeting and conversion of campaigns
- Develop and deliver brand-specific syndicated data reporting as well as simple ad hoc requests

**ESENTIAL DUTIES AND RESPONSIBILITIES**:

- Deliver Consumer & Shopper Understanding and provide actionable recommendations to drive brand growth
- Oversee all aspect of consumer & shopper research
- Lead vendor relationships
- Mine trends and historic behavior data that will help define the targeting and conversion of campaigns
- Develop and deliver brand-specific syndicated data reporting as well as simple ad hoc requests
- Scope research projects to ensure a clear and actionable brief to identify the right approach and research partners
- Lead qualitative and quantitative consumer research to inform new product development including idea screening, consumer qual, concept testing, and consumer sensory tests
- Assist in execution of foundational research to inform broader strategic priorities, such as segmentation and consumer journey.
- Partner with syndicated data providers to maximize use of trends, brand tracking, sales tracking data to build holistic recommendations and thought leadership
- Perform other duties as assigned
- 7-10 years’ experience in Consumer Insights & Analytics
- Bachelor's degree required; Insights/Marketing degree/MBA preferred
- Proven track record of actionable insights work, including compelling and motivating storytelling and action planning
- Strong communication skills with ability to build relationships with stakeholders
- Extensive experience in qualitative and quantitative research approaches, including segmentation, U&A, A/B testing, concept testing

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