Home Business Director

6 months ago

Riyadh, Saudi Arabia Technogym Full time

Home Business Director

**Location**:Riyad, SA**Function/Branch**:Sales**Type of contract**:Permanent EmployeeOur Company
Technogym inspires
**55 million daily users** to train using our
**innovative & engaging solutions for fitness, sport and health**. By promoting the
**wellness lifestyle** of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,400 employees at 14 branches, expanding to more than 100 countries and has been selected as Official Supplier to 8 editions of the Olympic Games - from Sydney 2000 to Tokyo 2020.
If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the
**right spirit to join Technogym** You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy. Move with us for a better world
About the Role

We are looking for a results-driven and entrepreneurial-mindset Sales and Marketing Director for the Home Consumer segment who will oversee the sales and marketing strategy for the business within multiple channels in the Country.
In this role, which involves an high level of responsibility and self-motivation to achieve business growth, you will be involved in developing and implementing sales and marketing strategies, and in building long term consumer customer relations.
In your role you will develop top line sales and execute an omni-channel strategy, you will leverage market potential through networking with architects and influencers, attending selected marketing events and working with retail partnerships.
You will cultivate Brand awareness by being a Technogym Ambassador

**Responsibilities**:

- Achieve sales targets and FCF targets (Cash In) worldwide through coordination and supervision of subsidiaries and dealers
- Localize and sell the Total Wellness solution through partnership and customization of packages to specific market needs
- Provide guidelines for business development, go-to-market strategies capable of leading sales & marketing people
- Develop profiled marketing campaigns and programs for specific customer segments to enhance customers’ acquisition, retention, cross-sell/up-sell strategies and tactics
- Allocate resources consistently with specific objectives, processes and metrics in mind
- Lead, manage, and develop influencers’ networks such as architects, designers, show-room partners, personal trainers, athletes, etc.
- Partner with Technogym HQ functions to ensure products/services are well conceptualized, priced consistently, released on time and are supported by commercial plans locally that include promotional and advertising activities
- Develop clear, insightful and thorough media-creative projects briefs to guide local teams, key TG’s HQ functions and external agencies
- Bridge offline media and innovative, new marketing channels to create engaging consumer experiences and implementing integrated 360 degree multi-touch points initiatives
- Leverage strong financial acumen to recommend action plans
- Provide timely, reliable and structured Forecasts to the HQ Business Unit Director through the coordination of local Sales & Marketing teams and their associated activities
- Help hybrid or B2B sales reps to maximize performance on B2C

**Requirements**:

- At least 10 years of experience in sales and marketing with a relevant experience (minimum 5 years) of managing direct sales and articulated sales networks
- Background in Branded companies from Consumers B2C industries that target HWNI.
- Proven track record in key sales roles including business development, direct sales, network of influencers, CRM execution expertise ( SFDC), and go-to-market execution
- Relevant experience in value added premium portfolio of products and services targeted to affluent customers
- Relevant experience in managing both owned channel / touch-points (fields sales; inside sales; retail) and indirect channels (distributors or dealers)
- Relevant expertise in businesses that leverage contact centers as a channel to sell
- CRM + Lead management expertise: Solid CRM, Sales Funnel Management, sales force productivity experience
- Coming from multinational companies with strong corporate brand identities and matrixed organisations
- Sales team management

Passion for sports, enthusiasm, humility, pro-activity, and ethics complete the desired profile

Technogym is an Equal Opportunity Employer
-Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true

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