Marketing Director
1 week ago
**Objective**:
Shape, drive and manage the marketing function and define the functional strategy to deliver growth, retention, and margin development, launch and position products/ services in line with overall strategy, market requirements, guidelines, and policies.
**General Responsibilities**:
- ***Define the Marketing Strategy for the company in line with the company's overall strategic plan
- Set and implement marketing plans and budgets
- Drive differentiation for the country's service offering to increase growth, retention, and margin development
- Lead marketing of the coproducts and brand to customers
- Build relationships with local and regional businesses as well as with institutions and other stakeholders
- Interpret key trends and developments impacting business and identify change
- Devise and deploy sales campaigns for the country
- Lead, direct, coach and develop performance of the Marketing Team
- Communicate market leadership position and vision/strategy aspiration to customers and internal stakeholders
- Develop value propositions for customers to build differential advantage
- Introduce and embed best in class marketing practices and implement improvements in marketing methods and techniques
- Manage work across multiple Marketing sub-families such as Product Marketing & Management, Advertising & Marketing Communication, Online Shopping Marketing, and Brand Development/Management.
**Qualification**:
- Bachelor’s Degree in marketing. (mandatory)
- Master’s degree in marketing (or equivalent through proven experience) in relevant field
- A minimum of 10 years’ experience in a similar role of which at least 4 years within the Middle East and North Africa
**Knowledge & Skills**:
- Ability to develop short to long-term (1-5 years) plans for optimizing the organization, function, and the talent employees.
- Ability to Develop strong, trusting cross-functional relationships with senior business leaders.
- Ability to Influence others across the organization and externally as an internally and externally recognized thought.
- Ability to Influence and challenge key stakeholders effectively.
- Marketing Communications
- Knowledge of Product Marketing, B2B Marketing, Brand Development, E-Commerce, Advertising Campaigns and Media Relations & Press
- Multi-Channel Marketing
- Public Relations
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