Country Marketing Manager

3 months ago

Jeddah, Saudi Arabia IKEA Full time

**Company description**
Come help us create a better everyday life for the many people. That’s the IKEA vision. We do that by offering a wide range of home furnishings with good design and function at prices so low that as many people will be able to afford them.

**Job description** Purpose**

To establish the IKEA brand as the preferred choice in home furnishing products and solutions by touching the hearts, minds and homes to create a better everyday life for the many people.

Be a strong and strategic contributor to the organization, by leading the marketing strategy while securing quality execution in the most effective and efficient way, to deliver on brand and business objectives. This shall occur by:

- Stimulating home furnishing interest
- Securing a strong brand and competitive position
- Driving traffic to all IKEA touch points (Stores & Online)
- Managing IKEA’s multi-disciplinary marketing team

**Accountabilities**
- Lead IKEA KSA & Bahrain’s marketing strategy to meet brand and business aspirations.
- Define, measure, and drive all IKEA KSA & Bahrain’s marketing objectives and goals.
- Lead the marketing team and build their competence and skills.
- Activate IKEA’s Commercial Calendar across all IKEA’s touchpoints and channels.
- Stimulate home furnishing interest in the brand through inspiring and purposeful activations.
- Drive effective, insight and performance-driven equity and acquisition campaigns.
- Manage the marketing budget and ensure optimal returns and efficiencies.
- Act as the guardian of the IKEA brand, it’s positioning, identity and tone of voice.
- Define and attract different consumer segments through targeted campaigns.
- Liaise and represent KSA’s and Bahrain’s marketing agenda with internal stakeholders, regional cluster and with global matrix.
- Collaborate with local partners that can deliver on marketing objectives.
- Lead agency partners scope and plans to include media, creative, social media, digital and PR.

**Qualification**
- Bachelors in Marketing or other communication discipline
- MBA is a plus

**_ Experience_**
- Experience within marketing-specialized strategic and managerial roles; preferably within global retail brands.
- Experience in brand positioning, managing marketing plans and campaigns, setting and managing budgets, evaluating effectiveness.
- Solid and up-to-date creative, media and digital understanding. Have led multi-disciplinary agencies.
- Track record of effective performance-led marketing plans.
- High ability to lead and manage teams and cross functional efforts.
- Fast and diligent; with ability to develop people.

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