Digital Marketing Director

5 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Dubizzle Group Full time
About Bayut

Bayut is the leading property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering exceptional online search experiences.

We operate within the Dubizzle Group, a collective force of 10 powerful classifieds brands, boasting over 200 million monthly users who trust us for their needs.

Job Description

As a Marketing Manager - Transactions, you will be responsible for developing and executing marketing strategies in collaboration with our Transactions Sales Department.

You will lead the development, implementation, and execution of events, PR, creative, and social media marketing initiatives that drive sales and product adoption.

Key Responsibilities
  • Set up and manage the transactions marketing team within our marketing and communications department.
  • Work closely with the transactions departments to support them in achieving commercial objectives.
  • Assign roles and targets to your team members.
  • Manage budgets to ensure maximum value and efficiency.
  • Lead sales events and work with performance marketing teams for effective campaign execution.
  • Design and implement social media campaigns to drive sales.
  • Lead our in-house creative/design team for Bayut.
  • Perform social media audits for the competitive landscape.
  • Research new marketing platforms and creative mediums to meet commercial goals.
  • Manage PR for positive brand presence for all transaction accounts.
  • Establish mutually beneficial relationships with relevant media outlets.
  • Track and report performance to top management.
  • Work on special projects given by management.
Minimum Requirements
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field (Master's degree preferred).
  • Certifications in digital marketing, social media marketing, or public relations are a plus.
  • Minimum of 8-10 years of progressive experience in marketing and communications, preferably in real estate, e-commerce, or technology.
  • Proven track record of leading and managing marketing campaigns and events that drive sales and product adoption.
  • Experience in setting up and managing marketing or communications departments, including building and leading teams.
  • Hands-on experience in managing social media platforms, campaigns, and competitive audits.
  • Strong background in public relations, including building relationships with media outlets and managing PR campaigns.
  • Budget management experience to ensure cost-efficient marketing operations.
  • Comprehensive understanding of marketing communication strategies, brand management, and creative processes.
  • Proficiency in social media management, including platform-specific strategies and tools.
  • Familiarity with digital performance marketing metrics and campaign execution techniques.
  • Knowledge of PR best practices and media landscape in the region.
  • Understanding of emerging marketing platforms, trends, and technologies.
  • Expertise in creative strategy development and in-house creative team management.
  • Insights into commercial objectives and the role of marketing in achieving them.
Benefits
  • High-performing and fast-paced work environment.
  • Comprehensive Health Insurance.
  • Rewards & Recognition.
  • Learning & Development.

Bayut is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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