Exhibition Director

6 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Informa PLC Full time
Job Title: Exhibition Director

Job Summary:

The Exhibition Director is a senior role responsible for the overall delivery of events, collaborating with the event team to plan and execute events in line with strategic plans, brand guidelines, and within budget. This role requires effective team management and coordination with the senior event management team to achieve event targets and identify opportunities for event growth and increasing revenue.

Key Responsibilities:

  • Event Strategy and Planning: Develop the event strategy in conjunction with the senior management team, transferring strategic objectives into tactical plans, and leading the execution of these across sales, marketing, content, and operations.
  • Event Operations: Ensure that the planned exhibition growth and targets are achievable with available resources, create event content and features with the team to ensure longer-term visitor interest and commercial success, and provide accurate and timely reporting of event KPIs and forecasts.
  • Exhibition Finance and Accounting: P&L responsibility, control and manage exhibition costs within budget through monthly reviews with team members, and liaise with the finance team to ensure compliance with event budget, track, and document all revenue and cost transactions.
  • Conference and Content Development: Oversee content development in conjunction with the Conference Director, ensure fresh and innovative content is being developed to elevate the show, and involved in conference themes, strategy, and positioning to ensure alignment with the overall exhibition.
  • Exhibition Sales: Collaborate closely with event sales lead to recommend and implement agreed sales strategy, including territory and account planning, monitor sales performance and tracking vs. forecasts closely to anticipate changes compared to forecasting, and deliver agreed revenue targets by value and volume.
  • Exhibition Marketing: Work directly with the Marketing Director to contribute to the marketing strategy and oversee the execution of marketing plans and schedules in collaboration with the event marketing team, position the event as an international leader with a focus on building the brand, and work closely with the marketing team to deliver global marketing campaigns and working with local partners to achieve significant visitor growth YOY.
  • Exhibition Operations: Continually liaise with Operations Department with respect to floor plans and ensure client requirements are maintained, be responsible for and ensure compliance with company Health and Safety standards, ensure logistics plans are adhered to and execution is achieved within the agreed timeline, and assist and provide support to the Operations team onsite, pre-during, and post-event.
  • Features, Activations, and Special Events: Generate ideas for innovative features or special events that will meet the needs and pain points of customers, attract international investors through a dedicated investor program, and special events running in conjunction with the show, such as gala dinners, investor dinners, experiential elements to enhance exhibition.
  • Reporting: Ensure timely reporting to ensure any issue areas are identified, complete weekly reporting structure with the event management team, prepare monthly project reports to be presented to Group Director, and prepare annual event budgets and forecasts.
  • People Management and Leadership: Create an environment that encourages teamwork and collaboration.

Requirements:

  • Educated to degree standard in a business or event management field.
  • Significant experience in a senior role within the exhibitions/consumer/brand sector.
  • Extensive people management skills and experience.
  • Experience with working in a pressured working environment.
  • Speaks and writes clearly and fluently in English at all levels.
  • Proficient in the use of Advanced MS Office, including intermediate/advanced Word, PPT, Excel.
  • Thorough understanding of regional business culture.
  • Good understanding of the regional consumer market.

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