Officer Segmentation
13 hours ago
Assists in building value proposition for each segment and define the product and channel according to customer characteristics and persona.
- Participate in setting policy and procedure for all retail segments and set auto controls for monitoring to be as per the approved definition.
- Participate in conducting benchmark and customer research to strength the value proposition for each segment.
- Creating specialized offers for selective segments and creating partnership with retailers.
- Design and execute marketing activities and customer communication messages across multiple channels.
- Drive the development segment centric solution such as CRM and other system solutions.
- Identify the customer pain points, suggest appropriate customer journey and monitor its improvement.
- Monitor business results, sales performance by channel & campaign with quantitative study, recommend tactical initiatives to achieve business target.
- Ensure proper governance and SAMA compliance.
- Bachelor or Master degree in finance, Marketing, administration business
**المهارات**:
- Comprehensive knowledge of retail banking, customer demands, banking products and services, banking policies and regulations, banking system.
- Good creative and strategic thinking skills.
- Good presentation skills, problem solving skills.
- Good communication and relationship management skills.
- Good analytics and modeling skills.
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