Officer Segmentation

13 hours ago


Riyadh, Saudi Arabia البنك السعودي الفرنسي Full time

Assists in building value proposition for each segment and define the product and channel according to customer characteristics and persona.
- Participate in setting policy and procedure for all retail segments and set auto controls for monitoring to be as per the approved definition.
- Participate in conducting benchmark and customer research to strength the value proposition for each segment.
- Creating specialized offers for selective segments and creating partnership with retailers.
- Design and execute marketing activities and customer communication messages across multiple channels.
- Drive the development segment centric solution such as CRM and other system solutions.
- Identify the customer pain points, suggest appropriate customer journey and monitor its improvement.
- Monitor business results, sales performance by channel & campaign with quantitative study, recommend tactical initiatives to achieve business target.
- Ensure proper governance and SAMA compliance.
- Bachelor or Master degree in finance, Marketing, administration business

**المهارات**:

- Comprehensive knowledge of retail banking, customer demands, banking products and services, banking policies and regulations, banking system.
- Good creative and strategic thinking skills.
- Good presentation skills, problem solving skills.
- Good communication and relationship management skills.
- Good analytics and modeling skills.



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