Marketing & Customer Engagement Manager

1 week ago

Riyadh, Saudi Arabia Al-Futtaim Full time

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

**Overview of the Role**:
The JH will be responsible to lead all Marketing activities (Stores & E-com) for KSA including other new territories. He/she will develop, plan and implement marketing strategies and programs aimed at promoting the products/brands to help enhance and grow business volumes and increase brand equity and awareness

**What you will do**:
**Marketing Strategy**:
In coordination with the Division Heads, you will be responsible for planning, developing, and implementing effective marketing and promotional strategies for all brands. You must aim to communicate the brand identity and innovate Marketing within each business

**Budget & Marketing calendar**:
Create a Marketing calendar per brand, per market to support the local Trade Plan and seasonality of the business. In discussion with the various Heads of Finance across all businesses, you should draw a brand spend strategy keeping in mind the seasonality and trends involved in each of the businesses. Compile the overall budget and exercise effective budgetary control through the year to highlight any variances for immediate action

**Meet footfall targets**:
Agree on footfall targets with Management team per brand, per region, per store and ensure the targets are met on a weekly basis through a mix of online & offline marketing channels. Support the e-commerce websites through website visitation and customer journey planning

**New Stores**:
Manage new store openings and market. Plan and manage new store openings. Work closely with all relevant teams including Buying to sign off grid plans, way plan & sequential links.

Identify areas that need focused marketing and track improvement in performance

Work with the Operations team to support the correct range and price in different format stores

**Manage teams effectively**:
Lead a team of Marketing and Design colleagues encouraging free thought, learning opportunities and efficient performances and development

**Liaison with partners**:
Effectively lead all liaisons with representatives of the various agencies across all businesses (media, social media, creative, PR, etc.) to ensure timely and efficient execution of campaigns as well as accurate reporting

**Customer Database: & Loyalty**

Collaborate with the Central Retail CRM team to effectively use the brand customer database to craft, run and measure strategic campaigns

**Corporate and Brand**
- Promote Brand and Corporate Values throughout the Commercial team and the ways of working.
- Ensuring the relationship with Principals and partners is nurtured and established to build sustainable business partnerships.
- Compliance to Principal standard operating procedures, guidelines, and relevant policies
- Regularly and proactively liaise with Principals on marketing related issues and maintain good relationship

**People Management**
- Work closely with HR Business Partner to develop tactics to recruit, onboard a new team to deliver business deliverables
- Manage, empower, and motivate a management team to achieve business targets, manage costs and to strive for excellence in meeting their objectives.
- Coaching and developing the management team
- Define and identify critical roles ensuring there’s a succession is a key responsibility.
- Work with HR Business Partner to deliver targeted people solutions to create employee engagement, compliance to HR Policies and local legislation
- Motivate and support the teams within the various functions to strive for one clear goal and to build a cohesive, focused team. Enthuse the team to strive towards the common goal.
- Benchmark people KPIs with HR to drive productivity and hold line managers accountable for improvement.

A role model of Al-Futtaim Way behaviors and an ambassador for Talent Brand

**What equips you for the role**:

- **Education**:Bachelor's Degree/ Post Graduate Diploma in Marketing/ advertising or relevant field
- **Minimum Experience and Knowledge**:A minimum of 5 years managerial experience specializing in 360 marketing channels with an understanding of emerging marketing channels

Pr

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