CRM Manager
5 months ago
**The Role**
Further development and implementation of the COMPANY Customer Data strategy in close collaboration with all relevant national / international interfaces
Strategic development, planning and management of customer engagement measures
Design, pilot, implement and standardize innovative customer data acquisition mechanisms in close coordination with IT
Development and establishment of the Company Customer-Data-Driven Marketing Approach
Increase the degree of personalization and automation of our cross-channel customer interaction
Professional development of the CRM & Data platform and integration of all relevant touchpoints / systems along the Omnichannel Customer Journey to create a single customer view
**Requirements**:
Customer First - Passion for creating unique customer experiences
Graduated ideally with a specialization in Economics (CRM / Digital & E-Commerce) or Business Informatics
At least 3 years relevant professional experience in the similar role in the field of CRM, Customer Data, or in consulting in retail industry.
Knowledge in the fields: Data-Driven Marketing, Customer Retention, Client Data Platform, Experience Management, Omnichannel Strategy
Experience in managing interdisciplinary project teams
High digital affinity and passion for data-driven business models and communication
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