Digital Media Specialist
1 week ago
Job Summary:
We are seeking a highly motivated and creative Digital Media Specialist to join our team at Shawarmer Food Company LLC.
About the Role:
The successful candidate will be responsible for developing and executing a comprehensive digital media strategy aligned with the company's marketing goals and brand identity.
Key Responsibilities:
- Digital Media Strategy:
- Develop and execute a comprehensive digital media strategy aligned with the company's marketing goals and brand identity.
- Create and manage digital media content calendars, ensuring a consistent and engaging posting schedule across all platforms.
- Content Creation and Management:
- Create high-quality, engaging, and visually appealing content (including text, images, videos, and graphics) tailored for different digital media platforms.
- Collaborate with the marketing team to ensure content aligns with overall marketing campaigns and initiatives.
- Community Engagement:
- Monitor and respond to comments, messages, and mentions across all digital media channels in a timely and professional manner.
- Foster and grow an active and engaged online community by initiating conversations and encouraging user-generated content.
- Analytics and Reporting:
- Track, analyze, and report on digital media performance metrics, providing insights and recommendations for improvement.
- Utilize analytics tools to measure the effectiveness of digital media campaigns and adjust strategies accordingly.
- Brand Advocacy:
- Stay up-to-date with the latest digital media trends, tools, and best practices.
- Identify and collaborate with influencers, partners, and brand advocates to amplify our digital media presence.
- Advertising and Campaign Management:
- Plan and execute paid digital media advertising campaigns to increase reach and engagement.
- Manage budgets, track expenditures, and optimize ad performance to achieve marketing objectives.
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