Digital Engagement Manager
5 days ago
**Responsibilities**:
- Implementing digital tactics in alignment with brand plans (IBP) and customer engagement plans (ICP) according to Regional D&MCE Team Lead guidance.
- Implementing and maintaining digital channels/platforms according to country needs and regional team guidance. The scope includes local maintenance of websites (HCP related)
- Drive optimal utilization of platforms in country by championing governance and KPIs to monitor and track platform utilization through ongoing reporting
- Overseeing the performance and deployment of Global, Regional and local digital content according to best practices and guidelines. Also, this role is accountable for developing or localizing ad-hoc content as per the OPUs needs.
- Evaluating performance of digital channels (KPIs) and content in collaboration with local stakeholders.
- Sharing of local customer insights and best practices with regional Digital Team.
- Key contact for any local digital initiatives for testing innovative experiments, reporting and sharing learning with regional team
- Digital Training and shring experiance
- Comply with local regulations, industry and company Code of Conduct.
- Comply with all regulations regarding interactions with healthcare professionals (HCPs) and follow our internal Code of Conduct.
**Requirements**:
- At least 3 years working experience in digital marketing and transformation experience required - digital platforms, content, training, change management
- Hands on experience in digital marketing and execution (e.g. running end-to-end digital campaigns)
- Experience with content tagging and measurement strategies.
- Prior experience in digital / multimedia agency for content creation in highly regulated markets such as Pharma or banking is an advantage.
- Prior experience in (pharma-) Marketing / Sales / Medical a plus.
- Prior management experience a plus, e.g. first line sales management.
- Minimum Bachelor Degree.
- English command at fluent level in writing/speech
**Competencies**:
- Strong digital skill-set acumen
- Experience in website implementation and deployment
- Expert knowledge of eMail strategies is key
- Experience in planning and executing digital campaigns
- Strong tagging skills and knowledge. i.e. Dynamic Tag Management and Adobe Analytics or similar systems
**Who we are**:
At Boehringer Ingelheim we create value through innovation with one clear goal: to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family owned company we focus on long term performance. We are powered by 50.000 employees globally who nurture a diverse, collaborative and inclusive culture. Learning and development for all employees is key, because your growth is our growth.
Job - Marketing
Primary Location - Africa, Asia, Australasia-SA-Ar Riyad-Riyadh
Organization - SA-Boehringer Ingelheim Saudi Arabia
Schedule - Full-time
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